Who We Are

Media Forensics LLC  serves to uncover the origins of misinformation online, exposing methods and motives employed by online groups whose purpose it is to unravel truth to suit their own agendas. Media Forensics offers strategic counsel to organizations, brands, companies and individuals to help navigate the “gladiatorial circus” of today’s information ecosystem.

Media Forensics was founded by David Krejci — a communications professional who spent 22 years at Weber Shandwick, departing in 2020 as Executive Vice President in the Global Crisis practice. Beginning as an intern at the agency, Krejci’s passion and focus has always centered on technology’s influence on the discipline of public relations, communications and society as a whole.

David’s work is featured in the Hulu documentary Tiny Shoulders: Rethinking Barbie, showcasing Mattel’s crisis/issues preparation for the 2018 relaunch of their iconic product.

David’s professional career includes:

  • Building Weber Shandwick Minneapolis’ Digital/Social team from zero to 30 people
  • Counseling scores of online crises and issues for Fortune 500 clients
  • Leading digital accounts for dozens of clients including the U.S. Army, Verizon, the IRS and Honeywell
  • Creating and launching Firebell in 2010, the industry’s leading social media crisis training application and working session.
    • Leading more than 50 Firebell crisis trainings across globe including Mexico City, Hong Kong, Paris, London, New York, Frankfurt and Beijing
    • Executing 336 Global Firebell team drills in 35 countries in 11 different languages under Krejci’s leadership
    • Receiving PR Innovation of the Year for Firebell from PR Week
    • Receiving PR News’ Best Digital Application of the Year for Firebell
  • Receiving Bulldog Reporter’s Social Media Innovator of the Year award
  • Being named a 40 Under 40 Top Business Professionals from the Twin Cities Business Journal

Krejci is a presenter and author, contributing thought-leadership pieces to PR Week, Mashable, Altimeter, the Minneapolis Star Tribune, the Holmes Report and more. He also taught at the University of Minnesota as an adjunct professor from 2008 to 2010.

Krejci’s career has afforded him strong professional relationships with some of the key organizations and individuals in the social crisis and intelligence space. Media Forensics LLC leverages these relationships to bring the strongest solution possible to its clients.