• Brand and corporate positioning and creative direction
  • Brand and corporate voice, mission, values, personality
  • KOLs and stakeholder identification
  • Creative manifesto and tagline
  • Defense and issues preparation for launches

• Strategic counsel during and after crises situations
  • Comprehensive digital monitoring including the deeper web, fringe networks and factions
  • Identification of bots, fake personas and other artifices
  • Identification of method and motive of hostile actors
  • Recommendations on how — or whether to — respond in social during crisis, and why

• Preparation for news, announcements, launches, etc.
  • Evaluation of potential risks in social media
  • Plan for issues/crises that may arise

• Counsel on establishing sound social media monitoring and reporting protocols
  • Audit of current monitoring practices
  • Recommendations for improvement to capture full context of crisis and the players involved

• Establishing escalation protocols
  • Review of current protocol
  • Recommendations for improvement to reduce mistakes, increase efficiencies and improve response

• Crisis management training
  • Bespoke to client need

• Reviewing and/or developing crisis playbooks